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Integrated Marketing Specialist, STEM
Company: National 4-H Council
Location: Chevy Chase, MD
Employment Type: Full Time
Date Posted: 04/08/2021
Expire Date: 06/08/2021
Job Categories: Advertising/Marketing/Public Relations
Job Description
Integrated Marketing Specialist, STEM
Our Mission: increase investment and participation in 4‑H programs to support true young leaders' next generation. National 4‑H Council (Council) is committed to providing leadership and resources so that 4‑H programs are available to youth across the US. Our executive leadership team and Board of Trustees are dedicated to the belief that helping kids achieve their boldest dreams empowers them and our communities to thrive today, tomorrow, and beyond. Council supports national, and state 4‑H programs focused on fundraising, brand management, communications, and legal and fiduciary services. Council also oversees the National 4‑H Conference Center and the National 4‑H Supply Service, the authorized agent for items bearing the 4‑H Name and Emblem.

Position Summary
Council seeks a creative, well-rounded marketer with solid writing and program management skills to support its rapidly growing science, technology, engineering, and math (STEM) program area for a one-year grant-funded position with the possibility of extension upon renewed grant funding. This position will primarily work on the 4-H Tech Changemakers program, which provides people across the country with digital skills training and broadband access to expand opportunities in employability, education, innovation, and more. The candidate in this role will be responsible for finding innovative ways to help 4-H’ers tell their work's story and its impact on their communities.

The ideal candidate should have no trouble managing multiple responsibilities, ranging from serving as an in-house reporter to developing a marketing strategy to serving as a hands-on marketing program manager. On a given day, this role might include interviewing teens or program participants, writing an article or op-ed, coordinating a local marketing event, designing a nationally representative survey, conducting media training for teens or local spokespeople, or program managing a large cross-functional team.

The ideal candidate is a skilled writer and project manager with a background in grassroots PR and marketing. Additionally, they should be collaborative, experienced in managing relationships, and have the experience to drive projects from conception to completion. This role will support 4-H’s STEM marketing strategy with approximately 75% of time spent directly on the Tech Changemakers project. This position is remote.

In response to COVID-19, all positions are currently temporarily remote.

Project Management and Operations Duties (60% of the time)
• Lead the creation of a 4-H Tech Changemakers youth spokespeople cohort, including selection, training, and mentorship of teens and overseeing the day-to-day operations.
• Collaborate with Council teams for the seamless integration of 4-H Tech Changemakers into Council-related events, marketing initiatives, partner activities, etc.
• Coordinate with Council staff and contractors to develop an online 4-H Tech Changemakers community for recruiting and training youth to participate in the program.
• Support operations and program implementation for the 4-H Tech Changemakers program and other STEM partnerships, including creating PowerPoint presentations, marketing materials, scheduling meetings, drafting internal and external communications, and managing the Microsoft Teams program site and other support duties. Assist with other projects as required.

Storytelling and Marketing Duties (40% of the time)
• Train and coach youth leaders on developing content (blogs, videos, webinars, etc.) to tell their stories and promote Tech Changemakers in their local communities.
• Craft impactful stories about Tech Changemakers for 4-H’s online platforms and media distribution by acting as an investigative reporter: following leads, conducting research, and interviewing youth and adults.
• Support the national distribution strategy for Tech Changemakers impact stories, working with the Integrated Marketing Manager to identify and elevate thought leadership stories, media opportunities, and social media.
• Prepare teen spokespeople for in-person and virtual thought leadership and marketing appearances.

Qualifications & Requirements

• Bachelor’s degree or higher in marketing, communications, journalism, English, social sciences, or a related field with at least three years of relevant experience.
• Established track record of managing projects to successful completion, both on time and within the budget required.
• Proven experience planning and executing major events or initiatives from conception to completion preferred.
• Demonstrated experience leading cross-functional teams and a proven track record of developing integrated marketing campaigns with strategies and tactics connected to tangible metrics and outcomes preferred.
• Prior experience using data and analytics to improve results preferred.
• Solid written and verbal communications skills, ideally with journalism experience or a history of published works preferred.
• Have the ability to think creatively and problem-solve in a fast-paced work environment and engage with and motivate young people effectively.
• Strong organizational skills, with the ability to manage multiple priorities and deadlines.

Travel Requirements: Upon resumption of Council business travel, travel may be necessary up to 15% of the time (local, regional, national). Would require travel by air, car, rail.

Position typically has the following Career Ladder:
• Marketing Manager
• Senior Marketing Manager
• Marketing Director

ADA Requirements: This position operates in a hotel and conference services environment. The physical demands described here represent those that an Associate must meet to perform the position's essential functions. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
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