Company: Thermo Fisher Scientific Location: Frederick, MD Employment Type: Full Time Date Posted: 10/17/2020 Expire Date: 12/04/2020 Job Categories:
Advertising/Marketing/Public Relations, Arts, Entertainment, and Media, Information Technology, Internet/E-Commerce, Sales, Web Technology
Digital Marketing Specialist
When you’re part of the team at Thermo Fisher Scientific, you’ll do important work, like helping customers in finding cures for cancer, protecting the environment, or making sure our food is safe. Your work will have a real-world impact, and you’ll be supported in achieving your career goals.
What will you do?
Plan and execute strategic approaches to digital marketing channels, specifically SEM, display, social media, advertising campaigns to drive ROI based on marketing intent.
Collaborate with internal digital marketing teams, external agencies, and other vendor partners to evaluate end-to-end customer experience across digital marketing channels to drive efforts to market
Help set KPI targets; measure, track, and report performance
Use data to identify trends and insights in order to optimize spend and performance
Assist in planning and executing A/B experiments and conversion tests with new, emerging digital capabilities
Other related projects or duties may be assigned as needed.
How will you get here?
A bachelor’s degree in marketing, business, or related field
Minimum 3- 5 years working experience in digital marketing with experience in B2C or B2B customer-driven digital marketing eCommerce
Experience in identifying target digital audiences and devising digital campaigns that engage, inform and motivate
Knowledge of 4Ps and marketing mix
Familiarity with a programmatic display within a DSP or an ad exchange (e.g. Adobe Ad Cloud, Sizmek, GDN) for vertical and retargeting efforts
Familiarity with DMP, including 1st party, 2nd party, and 3rd party data
Experience managing SEM, email, social media, and/or display advertising campaigns
Experience with analytics tools (e.g. PowerBI, Adobe Analytics)
Experience driving projects to completion
Demonstrated ability to work in a globally matrixed environment
Relocation Benefits This position does not offer relocation benefits
At Thermo Fisher Scientific, each one of our 75,000 extraordinary minds has a unique story to tell. Join us and contribute to our singular mission—enabling our customers to make the world healthier, cleaner, and safer.
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other legally protected status.