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Featured Employers
Senior Social Media Market Strategist
Company: Highmark Health
Location: Hybrid, PA
Employment Type: Full Time
Date Posted: 07/05/2022
Expire Date: 09/05/2022
Job Categories: Advertising/Marketing/Public Relations
Job Description
Senior Social Media Market Strategist
Itís a very exciting time to join the Highmark Health social media team. Our growing center of excellence is looking for a talented and data-driven strategist to help us continue to level up our practice. This role will support a variety of areas across our enterprise, including the insurance and care delivery elements of the organization. In addition to strong social media strategy chops, the ideal candidate will possess solid experience in one or more of the following: executive visibility or thought leadership; employee advocacy programs; social media governance; and reputation management. Assignments will vary based on the best candidateís skills, preferences, and passions. Youíll be in great company as well, on a team with six other social media practitioners on our Pittsburgh-based team.

This role has the option of primarily working from home with 1-2 days a week in the office and as needed. Candidates can work out of any of our regional offices as well, including PA: Pittsburgh, Camp Hill, Wilkes-Barre; NY: Buffalo, Albany; DE: Wilmington

JOB SUMMARY

Strategizes and creates comprehensive, cross-platform, high-quality social-media communications for Highmark health plan members and other target audiences. Assists in all aspects of social-media marketing, including content/SEO strategy, content calendaring and publishing, social networking and client management, and reporting/analytics. Consults with internal departments and programs to develop marketing plans and content for social channels. Develops and shares expertise in social platforms, trends and technologies.

JOB SUMMARY

Strategizes and creates comprehensive, cross-platform, high-quality social-media communications for Highmark health plan members and other target audiences. Assists in all aspects of social-media marketing, including content/SEO strategy, content calendaring and publishing, social networking and client management, and reporting/analytics. Consults with internal departments and programs to develop marketing plans and content for social channels. Develops and shares expertise in social platforms, trends and technologies.
Qualifications & Requirements
QUALIFICATIONS


Minimum

Bachelorís degree
5 years in Social media
5 years of Writing and Editing
5 years Marketing

Preferred

Masterís degree
Digital or other advertising agency experience
Health care industry experience
Retail marketing experience
Blogging experience
Graphic design experience
HTML experience HootSuite Enterprise, ShortStack, WordPress, and/or PhotoShop experience

SKILLS

Knowledge of social media platforms and digital marketing
Strategic-, creative- and critical-thinking skills
Research, interviewing, writing, editing and proofreading skills
Organizational and project management skills
Interpersonal, communication and client -management skills
Resourceful and detail oriented
Customer and client focused
Ability to multitask, prioritize and work under pressure in fast-paced environment
Ability to work independently but with strong process and team orientation
Ability to problem-solve and deal with urgent communication issues
Language (Other than English):

None

Travel Requirement:

0% - 25%

PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS

Position Type

Office-based

Teaches / trains others regularly

Occasionally

Travel regularly from the office to various work sites or from site-to-site

Rarely

Works primarily out-of-the office selling products/services (sales employees)

Never

Physical work site required

Yes

Lifting: up to 10 pounds

Constantly

Lifting: 10 to 25 pounds

Occasionally

Lifting: 25 to 50 pounds

Rarely
Contact Information
Contact Name: Kalimba Scott
Contact Email: kalimba.scott@highmarkhealth.org
Website: https://highmarkhealth.wd1.myworkda...
Company Description:
Our businesses include the Highmark Health Plan, one of America's largest Blue Cross Blue Shield insurers; a growing regional hospital and physician network; and leading companies that offer dental solutions, reinsurance solutions, population health management, and innovative, technology solutions. We're 35,000 employees strong ó and proud to be serving millions of customers across the U.S. every day. And our legacy is strong and deep, beginning in the year 1848. Learn more about our companies.
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