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Director, Brand Marketing Strategy (Hybrid or Remote)
Company: Thomson Reuters
Location: Eagan, MN
Employment Type: Full Time
Date Posted: 09/13/2022
Expire Date: 12/30/2022
Job Categories: Accounting/Auditing, Advertising/Marketing/Public Relations, Arts, Entertainment, and Media, Computers, Software, Finance/Economics, Information Technology, Legal, Sales, Broadcasting/Communications, Research & Development, Environmental, Nonprofit and Volunteer Services, Energy / Utilities
Job Description
Director, Brand Marketing Strategy (Hybrid or Remote)

Are you excited by the opportunity to bring your brand marketing strategy experience, creativity, and positive energy to a world-class company that is consistently recognized as a 'TopEmployer to Work For’across a broad range of categories, such as Culture, Work-Life Balance, Diversity & Inclusion, Opportunities for Women, Social Impact, Volunteerism?

If yes, this may be a great opportunity for you!

As Director, Brand Marketing Strategy you will be responsible for defining, developing, and activating global brand marketing strategy and programs to strengthen brand awareness and establish desired brand associations to increase Thomson Reuters overall brand equity, and drive business outcomes. This role will function as a senior member of and contributor to the global Brand Strategy team, part of the broader global Brand Marketing & Protection organization.

You will work in close partnership with other roles within the Brand Strategy team, particularly with the brand campaign planner who defines and executes advertising campaign efforts, as well as the broader Brand Marketing organization, key internal stakeholders, and agency partners to effectively define and execute against plans.

Note: This role may have option to work anywhere, with a preference that candidates are based near either of these Hub office locations: Minneapolis Metro area (Eagan, MN), Dallas Metro area (Carrollton, TX) for *hybrid structure (*mix of working from home and in-office).

More About the Role

In this opportunity as Director, Brand Marketing Strategy, you will:

  • Define ​annual brand marketing messaging and content themes that will help to establish desired brand position in market and provide lift to lower funnel marketing efforts.  

  • Define and prioritize target audiences, geographies, and strategic allocation of brand marketing budget across programs and opportunities, to align with brand strategy and objectives.

  • Define brand marketing channel engagement plan, in partnership with other internal teams, e.g., paid media, event/sponsorship teams, content marketing, etc., and with external agency partners where relevant, to reach global audiences most effectively.

  • In partnership with the Market Research and Insights team, seek to continuously gather audience insights to inform brand marketing engagement strategies and plans, as well as test/validate brand themes and messaging to ensure resonance and impact.

  • Continuously seek for Brand marketing programs to test and trial new medias, channels and formats that can best tell our brand story (e.g., sponsorships, podcast series development, sponsored content, events, display, social, search, etc.).

  • Define, track and measure brand KPI’s & conduct ROI analysis to better understand performance and demonstrate impact to business outcomes, including the development and management of a holistic brand marketing measurement framework.

  • Lead quarterly planning meetings to define and solidify brand themes, review, and optimize brand marketing programs and spend based on performance of holistic efforts, in partnership with key stakeholders both within and outside of the Brand Marketing team.

  • Work closely with Corporate Communications, Market Insights, and the broader Global Brand Marketing team to ensure coordination and alignment of messaging themes, storytelling, and activation of activities across the marketing funnel.

About You

You could be a fit for the Director, Brand Marketing Strategy if your background includes:

  • 10+ years in brand strategy, brand marketing, marketing strategy or marketing campaign planning roles

  • BA/BS required; MBA preferred

  • Deep understanding of brand marketing strategy, and ability to define messaging strategy, plans and strategic briefs  

  • Strong understanding and experience working across various media platforms, channels, and formats

  • Insightful thinking and aptitude for creative, out-of-the-box thinking

  • Strong understanding of brand KPIs and measurement techniques, and ability to analyze and interpret data into meaningful insights and actions; understanding for and ability to convey connection between brand and demand activities lower in the marketing funnel  

  • Strong written and verbal communication skills; ability to converse at all levels of an organization

  • Demonstrated ability to effectively translate and execute against strategies and plans among cross-functional teams

  • Resourceful, self-starter that can define and develop new models, processes, and frameworks

  • Ability to lead cross-functional teams in matrixed environment

  • Planning, organization, and project management skills

  • Demonstrated interest for the latest industry news and information, showing ability to stay on top of industry trends in both B2B and B2C markets

What’s in it For You?

At Thomson Reuters, our people are our greatest assets. Here are some of the benefits we offer for your personal and professional growth:

  • Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.

  • Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: company-wide Mental Health Days Off; Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.

  • Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking.

  • Social Impact: Eight employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.

  • Purpose Driven Work: We have a superpower that we’ve never talked about with as much pride as we should – we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

  • Hybrid Work Model: Currently, the majority of our employees are working within a hybrid environment consisting of in-office and remote work, and following local COVID-19 bylaws and guidelines.


Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we’ve been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world’s most global news services – Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.

We are powered by the talents of 25,000 employees across more than 75 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.


As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

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More information about Thomson Reuters can be found on thomsonreuters.com.

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Company Name: Thomson Reuters
Website: https://thomsonreuters.contacthr.co...
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