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Senior Digital Marketing Specialist
Company: Thermo Fisher Scientific
Location: Waltham, MA
Employment Type: Full Time
Date Posted: 09/16/2022
Expire Date: 12/11/2022
Job Categories: Advertising/Marketing/Public Relations, Information Technology, Internet/E-Commerce, Manufacturing and Production, Sales, Logistics, Quality Control, Research & Development, Web Technology, Energy / Utilities
Job Description
Senior Digital Marketing Specialist

As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world’s toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.

Location/Division Specific Information
This position is within the Pharma Services Group. Thermo Fisher Scientific provides industry-leading pharma services solutions for drug development, clinical trial logistics and commercial manufacturing to customers through our Patheon brand. With more than 65 locations around the world, we provide integrated, end-to-end capabilities across all phases of development, including API, biologics, viral vectors, cGMP plasmids, formulation, clinical trials solutions, logistics services and commercial manufacturing and packaging.
Remote consideration available.

Make an impact
The person who fills this role will manage the development and execution of digital tactics in Marketo. You will provide recommendations to increase client engagement, optimize lead generation, and drive new opportunities for the commercial organization. In addition, you will serve as an internal advisor to team members regarding system integrations, data governance, lead lifecycle management, lead score modeling, and digital asset design and implementation.

If you have hands-on marketing automation and/or sales operations experience and enjoy running experiments to glean useful insights, we invite you to apply for a position within the Patheon Pharma Services Digital Marketing, eBusiness, and Marketing Analytics Center of Excellence. Ideal candidates will possess strong technical marketing automation skills and be eager to find ways to improve performance and efficiency. They enjoy developing deep knowledge of data and systems (Marketo, SFDC, Power BI, SQL), performing analysis and visualization of the data, translating information into actions. They establish and maintain strong communication and relationships with other teams and enjoy acting as a consultant and trusted subject-matter expert.

A Day in the Life

  • Work with the market development team to conceptualize, build, and launch digital programs in our marketing automation system to support overall demand generation targets.
  • Build strong partnerships through effective project management and communication.
  • Using historical performance and experimentation data, provide insightful feedback and recommendations to the downstream marketing teams to improve digital tactic performance related to conversion and lead generation.
  • Build and optimize digital program templates (email, nurture, advertising, events, etc.) and asset templates (emails, landing pages, forms and reports) within Marketo.
  • Assist with data governance and lead lifecycle management.
  • Make recommendations for process and technology improvements based on industry trends, innovation, and new solutions.
  • Help to develop our marketing data strategy, including managing our data integrations between marketing tools and optimizing data for effective and useful reporting.
  • Document marketing processes, programs and procedures for training purposes.
  • Collaborate with and request feedback from Pharma Services Inside Sales team.


Keys to success
Education

  • Bachelor’s degree required.

Experience

  • 5+ years of demonstrated experience within digital marketing, sales operations, or related role.
  • Proficiency in Salesforce and/or a marketing automation platform.
  • Strong Excel skills.
  • Certifications demonstrating proficiency in SFDC and/or Marketo are a plus.

Knowledge, Skills and Abilities

  • Natural sense of curiosity to find and solve problems.
  • Strong communication and collaboration skills.
  • Strong attention to detail and commitment to quality.
  • Organized and able to balance multiple projects simultaneously and drive projects and activities to successful conclusion.
  • Highly responsible and able to work with a sense of urgency under tight deadlines.


Our Mission is to enable our customers to make the world healthier, cleaner and safer. Watch as our colleagues explain 5 reasons to work with us. As one team of 100,000+ colleagues, we share a common set of values - Integrity, Intensity, Innovation and Involvement - working together to accelerate research, solve complex scientific challenges, drive technological innovation and support patients in need. #StartYourStory at Thermo Fisher Scientific, where diverse experiences, backgrounds and perspectives are valued.

Apply today! http://jobs.thermofisher.com

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

Accessibility/Disability Access

Job Seekers with a Disability: Thermo Fisher Scientific offers accessibility service for job seekers requiring accommodations in the job application process. For example, this may include individuals requiring assistance because of hearing, vision, mobility, or cognitive impairments. If you are a job seeker with a disability, or assisting a person with a disability, and require accessibility assistance or an accommodation to apply for one of our jobs, please submit a request by telephone at 1-855-471-2255*. Please include your contact information and specific details about your required accommodation to support you during the job application process.

*This telephone line is reserved solely for job seekers with disabilities requiring accessibility assistance or an accommodation in the job application process. Messages left for other purposes, such as not being able to get into the career website, following up on an application, or other non-disability related technical issues will not receive a response.

Contact Information
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